When we hear the word flyers, we first picture those unnecessary papers given at an event while we hold our drink and a bucket of fries....

The 9-Step Brand Naming Framework Brand Users Objectives Trends Criteria Generate Categorize Screen Select This is the 9-step naming...

If you want to create designs that look iconic, a professional font is an important component of any successful graphic design project....

If you think of accessible and inclusive design, things like placeholder text color considerations and correct content markups spring to...

Web design is undoubtedly a crucial part of the web development stage. The form, function, usability, and interactivity of your web...

Read these quick tips and start setting your content marketing campaign to the right direction.

Not Knowing Your Target Audience As is the case with marketing campaigns, you should take the time to get to know your target audience...

What to say about Internet Explorer? You may have used it in the early days of the Internet when it was the most popular web browser....

As we know, the food industry is very competitive. It is therefore imperative to have a strong brand image to stand out from your...

Twilio, a cloud communications company based in San Francisco, recognized that as its business grew it needed a solution to manage social...

What is a logo? This question probably conjures up vivid images of a famous swoosh or an apple with a bite taken out of it. After all, we...

Rio will be the principal South American city to have the Summer Olympics, so when it came to planning the ideal logo, to address the...

Another brand personality makes Google more available and valuable to users Google is definitely not a traditional organization. Our...

Superdry is an international clothing label of SuperGroup plc., headquartered in Cheltenham, UK. This case study looks into the key...

Tropicana’s 2009 packaging redesign failure is in my eyes one of the most interesting case studies about branding through packaging...

The problem: Super Gato is a local cat food brand in Costa Rica. Over the past few years, the brand had to face the arrival of big...

#1 MONOGRAMS This type of logo is made up of simple letters or initials. They work best when you have a famous business that’s known by a...

Orange is the next stop on our trip through the rainbow. Orange is a secondary color, made up of the primary colors red and yellow....

Typography allows brands to take control over how their audience perceives them. It influences comprehension and the amount of attention...

B2B enterprise has always felt like a second cousin to popular consumer brands like Pepsi, Apple, Nike and Beyoncé. B2B markets are more...

Wouldn’t it be better if your website becomes the highest revenue generator??. Yes, it is possible through SEO. SEO(search engine...

In the digital age, patience is no longer a virtue. People have everything they want at their fingertips, and they want to use their time...

Very much like there are various sorts of brands, there are bunches of various kinds of markings out there. Marking isn't...

So you want to design a logo for your company or organization.